In the world of social media marketing, the past decade has witnessed the rise of influencers. These are individuals with the power to shape...
The Rise of De-Influencing and Taking Control of Consumer Choices
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Influencer Marketing
How Brands Are Using Micro-Influencers to Promote Their Business
Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are you to, 1) take the time to listen to their...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the transgender TikTok star's collaboration. Here's a summary...