In the world of social media marketing, the past decade has witnessed the rise of influencers. These are individuals with the power to shape...

Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are you to, 1) take the time to listen to their...

You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the transgender TikTok star's collaboration. Here's a summary...