Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and...
4 key metrics every B2B marketer needs to know to track their LinkedIn success
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Best social media conversation triggers
Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful...
Social media dos and don’ts
Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile....
Why you and your business need to have a social media policy
Guest blog for Global Marketing Alliance Despite the many positive vibes about social media, it is important to note that there are...
The honeycomb of social media
While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb of social media'. Jan H. Kietzmann, Kristopher...
Top Tip: Pin a Tweet
Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable...
Empathy, advocacy and social media: the importance of listening
Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most...
The six types of social media user
At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and...
A brief history of social media
Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six Degrees, launched in 1997, is considered to be the...
How to define your key messages
From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience,...