On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the benefits of using social media for recruitment plus...
Recruiting in the Digital Age: A Social Media Masterclass
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Social Media and Elections: Everything You Need To Know
Introduction to Social Media and Elections As the UK approaches a significant election on 4th July, its impact extends across various sectors, and...
Social Media Awards – Why You Should Consider Entering
I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. Essentially, the ASA makes sure that ads across the UK...
Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on the topic of how to thrive as a marketer in 2024....
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2 Dublin City FM The Persuaders is Dublin's only...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...