Social Media News and Actionable Insights

From prehistoric cave paintings to big-budget Hollywood movies, the desire to tell and hear stories is an important part of the human experience,...

    The word ‘strategy’ is so often misused. Just because something’s important (or new and shiny) doesn’t automatically follow that it...

Keywords have been an important factor in online marketing for a number of years. Anyone with a website will be familiar with Search Engine...

In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The...

  LinkedIn Company Pages. Yes, all business should have one... but they also need to understand and define their role for doing so. I see just...

My number one tip for improving a LinkedIn profile, is to take a good look at your headline. You've got 120 characters that need to work hard, get...

  LinkedIn Skills and Endorsements - by the far the biggest subject discussion in any LinkedIn seminar or in-house training session! LinkedIn...

    I really value the connections in my network. I rarely add anyone that I haven’t met face-to-face or had ongoing dialogue with via...

    Before the internet we wrote letters, made phone calls and met people face-to-face. Things move on, and at a rapid pace. Don’t get me...