This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your...
Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
How to use social media when you’re attending an event
Guest blog for Social Media Week Bristol When you’ve decided to invest your time in attending an event, it’s important to maximise every...
How to use awareness days for great social media content
Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an...
How to use Facebook Groups to grow your business
There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content...
What is LinkedIn Learning?
I’m so proud to be a course instructor for LinkedIn Learning. LinkedIn’s mission is to connect the world’s professionals to make them more...
4 key metrics every B2B marketer needs to know to track their LinkedIn success
Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and...
Best social media conversation triggers
Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful...
Social media dos and don’ts
Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile....
Why you and your business need to have a social media policy
Guest blog for Global Marketing Alliance Despite the many positive vibes about social media, it is important to note that there are...
The honeycomb of social media
While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb of social media'. Jan H. Kietzmann, Kristopher...