I’m so proud to be a course instructor for LinkedIn Learning. LinkedIn’s mission is to connect the world’s professionals to make them more...
What is LinkedIn Learning?
read more
Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
4 key metrics every B2B marketer needs to know to track their LinkedIn success
Guest blog for B2B Marketing As the world’s largest professional network, with more than 560 million users in more than 200 countries and...
Best social media conversation triggers
Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook newsfeed in early 2018 to prioritise ‘meaningful...
Social media dos and don’ts
Social media users are currently spending just over 2 hours each day on Facebook, Instagram and Twitter. About 80% of that time happens on mobile....
Why you and your business need to have a social media policy
Guest blog for Global Marketing Alliance Despite the many positive vibes about social media, it is important to note that there are...
The honeycomb of social media
While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb of social media'. Jan H. Kietzmann, Kristopher...
Top Tip: Pin a Tweet
Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If not, you could be losing out on valuable...
Empathy, advocacy and social media: the importance of listening
Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and motivational speaker, Stephen R Covey: “Most...
The six types of social media user
At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring at the Sun: Identifying, Understanding and...
A brief history of social media
Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six Degrees, launched in 1997, is considered to be the...
