Initially launched in 2016, the rise of TikTok has been phenomenal, helped by a surge of users during the Covid-19 pandemic when people were in...
What is the difference between a personal and business account on TikTok?
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Social media and GDPR
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been...
Key changes to LinkedIn
“Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more accurately to the world of social media. In 2021...
How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved
As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just...
How to Create Meaningful Engagement on LinkedIn
This article first appeared on Social Media Examiner. Want to create deeper relationships with people on LinkedIn? Wondering how to encourage...
9 Ways to Improve Your Marketing on LinkedIn
This article was first published by Social Media Examiner. Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In...
How to Manage Your LinkedIn Presence in 10 Minutes a Day
This article first appeared on Social Media Examiner Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn...
How Social Media Platforms Reacted to Covid19: Challenges and Opportunities
As Covid-19 ricocheted around the world, nationwide lockdown and social isolation changed the way that we communicate. Existing marketing...
LinkedIn Live Series 1: Inspirational Marketers
When lockdown began, I followed my own advice to stay visible among my network. I also took the opportunity to catch up with my marketing peers and...
How to Encourage Employees to Share Your LinkedIn Content: 4 Tips
This article first appeared on Social Media Examiner. Need more visibility on LinkedIn? Wondering how to get employees involved with your...
