Social Media Marketing - Blog

Social Media Algorithms Vs Audience Centricity

We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...

The Relationship Between Social Media and Websites

As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...

Lia Groves: Life as a Content Creator

Are you an aspiring content creator and/or UGC creator but don’t know where to start? Or, have you already started but want to improve your...

Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain

Have you ever stopped to consider the importance of learning in marketing? As someone who considers themselves a lifelong learner, the significance...

Beyond the Tools: Building a Culture for Social Media Success

Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset...

Personal Branding on Social Media: More than just a Buzzword

The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...

Planning for Success – The Research

Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led....

Purpose-driven content for maximum social media impact

Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk...