You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the transgender TikTok star's collaboration. Here's a summary...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of Policy and External Affairs at IPSE, and Luan Wise....
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your products, your people and competitors - then why...
LinkedIn Changes in 2022
In October 2022, LinkedIn reported record levels of engagement for the 16th quarter in a row. With more than 850 million members in 200 countries...
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive answer. A question I hear all the time is ‘When...
University Clearing Social Media Campaigns 2022
Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A Level Results Day. This year, A Level Results Day was...
What is the difference between a personal and business account on TikTok?
Initially launched in 2016, the rise of TikTok has been phenomenal, helped by a surge of users during the Covid-19 pandemic when people were in...
Social media and GDPR
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been...
Key changes to LinkedIn
“Change is inevitable. Change is constant” (Benjamin Disraeli) This quote could not apply more accurately to the world of social media. In 2021...
How Social Media Platforms Are Supporting the Climate Change Conversation, and How Businesses Can Get Involved
As the world starts to recover from the Covid-19 pandemic, climate change is once again an urgent topic, with the need to build back not just...
