The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...
Personal Branding on Social Media: More than just a Buzzword
read more
Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led....
Purpose-driven content for maximum social media impact
Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk...
Navigating the potential risks of social media
In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark Rickerby's, leading the IP and Tech Disputes team,...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the Newport City Business Club, September 2023....
Customer Journey Mapping: What Is It, How Do You Do It and Why Is It Great For Social Media?
As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave (author of ‘The Journey Mapping Playbook’ and founder...
The Rise of De-Influencing and Taking Control of Consumer Choices
In the world of social media marketing, the past decade has witnessed the rise of influencers. These are individuals with the power to shape...
The Rise of Paid Social Media Subscriptions: Are They Worth the Investment?
As social media platforms continue to evolve, we are witnessing a significant shift in business models. Platforms like Twitter and Meta are now...
How Brands Are Using Micro-Influencers to Promote Their Business
Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are you to, 1) take the time to listen to their...
Is BeReal a place where brands should be?
With the ideological vision that some accounts on social media portray, BeReal seemed like a breath of fresh air for those wanting something more...
