To effectively manage your time when posting across various platforms social media managers often turn to social media scheduling tools. They can...
Useful Tools for Social Media Scheduling
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with...
Starting a Career in Social Media Marketing | Jack Suddaby
Today, we are sharing the story of Jack Suddaby, a 26-year-old, starting a career in social media and general marketing. He is currently working as...
Books Every Social Media Manager Should Read
Here's a few of my favourite books for social media managers - including practical guides, and insider perspectives. Facebook: The Inside Story...
Social Media Awards – Why You Should Consider Entering
I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator, tasked with ensuring that advertisements across UK media,...
Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on the topic of how to thrive as a marketer in 2024....
Top Tools To Help You Find Relevant Hashtags
If you're on the hunt for the best hashtag research tools, you're in the right place. Social media hashtags are full of so much uncertainty, even...
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2 Dublin City FM The Persuaders is Dublin's only...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...
