Did you join the rush to set up a new social media account 12 months ago? Have you been active, or are you lurking? I’m still in the ‘lurker’...
Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.

Do you know what information you are sharing with your LinkedIn network?
Understanding the privacy and settings of your LinkedIn profile brings a new level of confidence to using the platform. It is worth reviewing...
LinkedIn Free Accounts and Premium Subscriptions
‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I receive during training sessions… so here's my...
Generative AI Across Social Media Platforms in 2024
During our monthly social media update sessions we regularly share changes that involve AI. We decided to take a deeper dive into this topic as a...
Useful Tools for Social Media Content Creation
As a social media manager, having the right tools at your disposal can impact the quality, effectiveness, and efficiency of your content creation...
Recruiting in the Digital Age: A Social Media Masterclass
On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the benefits of using social media for recruitment plus...
Social Media and Elections: Everything You Need To Know
Introduction to Social Media and Elections As the UK approaches a significant election on 4th July, its impact extends across various sectors, and...
Useful Tools for Social Media Accessibility
Ensuring that the content we post on social media is accessible to everyone, including those with disabilities, is not just a matter of inclusivity...
Useful Tools for Social Media Scheduling
To effectively manage your time when posting across various platforms social media managers often turn to social media scheduling tools. They can...
A Career in Social Media Marketing | Jaymie-Leigh Baker
Jaymie-Leigh Baker is an Associate Lecturer in Social Media Marketing at Anglia Ruskin University, expertly combining her academic role with...