As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...
The Relationship Between Social Media and Websites
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social media trends, data analysis, insights, and...
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who considers themselves a lifelong learner, the significance...
Beyond the Tools: Building a Culture for Social Media Success
Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset...
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply, it's the art of infusing your personality into the...
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals (available now from Amazon), is research-led....
Purpose-driven content for maximum social media impact
Before we can define goals and objectives for social media marketing, we need to understand our purpose. Simon Sinek has a timeless classic TED Talk...
Navigating the potential risks of social media
In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark Rickerby's, leading the IP and Tech Disputes team,...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the Newport City Business Club, September 2023....
Customer Journey Mapping: What Is It, How Do You Do It and Why Is It Great For Social Media?
As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave (author of ‘The Journey Mapping Playbook’ and founder...
