I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...
Social Media Awards – Why You Should Consider Entering
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Social Media News and Actionable Insights
Welcome to my blog
As a life-longer learner I’m an avid reader, taking in new information from a variety of sources every day. On my social media profiles, and in this blog, I share best practice advice for social media marketing – industry news, planning tips and how to use LinkedIn, Facebook, Instagram, Twitter, and TikTok.
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. Essentially, the ASA makes sure that ads across the UK...
Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on the topic of how to thrive as a marketer in 2024....
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2 Dublin City FM The Persuaders is Dublin's only...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...
The Relationship Between Social Media and Websites
As marketers, we are often faced with the important question: How do I balance the relationship between social media and my website? While each...
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social media trends, data analysis, insights, and...
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who considers themselves a lifelong learner, the significance...
Beyond the Tools: Building a Culture for Social Media Success
Have you ever wondered how organisational culture plays a part in social media success? Do you believe that embracing cultural shifts and mindset...
