Social Media News and Actionable Insights

  ‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I receive during training sessions… so here's my...

During our monthly social media update sessions we regularly share changes that involve AI. We decided to take a deeper dive into this topic as a...

On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the benefits of using social media for recruitment plus...

Introduction to Social Media and Elections As the UK approaches a significant election on 4th July, its impact extends across various sectors, and...

I have had the privilege of being on the judging panel for many industry awards. It's exciting to read the entries and debate who should win...

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. Essentially, the ASA makes sure that ads across the UK...

To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on the topic of how to thrive as a marketer in 2024....

On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2 Dublin City FM The Persuaders is Dublin's only...

In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search and its implications for organisations with Roger...

We’ve all heard, and likely tried to understand social media algorithms - but how far should we go in letting them guide our marketing tactics? ...