Social Media Marketing - Blog

How Different Generations Engage with Social Media

Generational labels have become popular ways to describe how different age groups interact with technology, particularly social media. However,...

Looking Beyond X: Exploring Threads and Bluesky

A growing number of social media users seem to be on the hunt for alternatives to X (formerly Twitter). Once the go-to platform for real-time...

Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good

On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University... Nearly two-thirds of the global population now use...

Gift Guide for Social Media Managers

Are you a Social Media Manager looking to treat yourself to something that’s both enjoyable and genuinely useful for your work? Nothing says...

From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success

This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The average social media user spends two hours 20 minutes a...

Resources for Freelance Social Media Managers

As a freelance social media manager, staying organised, supported, and up-to-date with the latest industry changes is essential. Here's some tried...

Questions to Ask When Creating Customer Personas

As social media marketers, we must grasp a crucial reality: we are not our target audience. What we do on social media for work is not necessarily...

Thought Leadership and Personal Branding Using Social Media

Authenticity and expertise are essential on social media and thought leadership is key to establishing both. Thought leadership goes beyond sharing...