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Luan Wise
4 key metrics every B2B marketer needs to know to track their LinkedIn success
Guest blog for B2B Marketing As the world’s largest professional network, with more than...
Best social media conversation triggers
Guest blog for B2B Marketing When Mark Zuckerberg announced an overhaul of the Facebook...
Social media dos and don’ts
Social media users are currently spending just over 2 hours each day on Facebook, Instagram and...
Why you and your business need to have a social media policy
Guest blog for Global Marketing Alliance Despite the many positive vibes about...
The honeycomb of social media
While researching for my book - Relax! It's Only Social Media - I discovered 'The honeycomb...
Top Tip: Pin a Tweet
Are you taking advantage of one of Twitter’s most powerful features – the pinned Tweet? If...
Empathy, advocacy and social media: the importance of listening
Guest blog for Global Marketing Alliance Consider, for a moment, the words of American author and...
The six types of social media user
At the end of 2011, loyalty management firm Aimia conducted research in the USA (‘Staring...
A brief history of social media
Social media has been evolving since Sir Tim Berners-Lee invented the World Wide Web in 1989. Six...