Before we can define goals and objectives for social media marketing, we need to understand our...
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Luan Wise
Navigating the potential risks of social media
In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the...
Customer Journey Mapping: What Is It, How Do You Do It and Why Is It Great For Social Media?
As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave...
The Rise of De-Influencing and Taking Control of Consumer Choices
In the world of social media marketing, the past decade has witnessed the rise of influencers....
The Rise of Paid Social Media Subscriptions: Are They Worth the Investment?
As social media platforms continue to evolve, we are witnessing a significant shift in business...
How Brands Are Using Micro-Influencers to Promote Their Business
Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are...
Is BeReal a place where brands should be?
With the ideological vision that some accounts on social media portray, BeReal seemed like a...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the...
Five stand-out April Fool’s social media pranks for 2023
April Fool's Day lets brands show their creative and humorous sides on social media. In recent...