In the world of social media marketing, the past decade has witnessed the rise of influencers....
The Rise of De-Influencing and Taking Control of Consumer Choices
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Luan Wise
The Rise of Paid Social Media Subscriptions: Are They Worth the Investment?
As social media platforms continue to evolve, we are witnessing a significant shift in business...
How Brands Are Using Micro-Influencers to Promote Their Business
Picture this. You are walking down a street and a stranger tries to sell you a pen. How likely are...
Is BeReal a place where brands should be?
With the ideological vision that some accounts on social media portray, BeReal seemed like a...
Lessons for Brands- Maintaining integrity in the Dylan Mulvaney and Bud Light Saga
You've possibly heard about the controversy surrounding Bud Light and Dylan Mulvaney, the...
Gary Lineker, the BBC, social media and what it means for freelancers
This blog first appeared on www.ipse.co.uk and was co-authored by Andy Chamberlain, Director of...
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your...
LinkedIn Changes in 2022
In October 2022, LinkedIn reported record levels of engagement for the 16th quarter in a row. With...
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive...
University Clearing Social Media Campaigns 2022
Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A...