As marketers, we are often faced with the important question: How do I balance the relationship...
The Relationship Between Social Media and Websites
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Luan Wise
How AI is Changing Social Media Marketing
Andy Lambert and I have been co-hosting a monthly webinar since 2020, unpacking the latest social...
Why Marketers Need to Keep Learning: A Discussion with Professor Laura Chamberlain
Have you ever stopped to consider the importance of learning in marketing? As someone who...
Beyond the Tools: Building a Culture for Social Media Success
Have you ever wondered how organisational culture plays a part in social media success? Do you...
Personal Branding on Social Media: More than just a Buzzword
The term 'personal branding' might seem like a new entrant in our marketing jargon. Put simply,...
Planning for Success – The Research
Planning for Success: A practical guide to setting and achieving your social media marketing goals...
Purpose-driven content for maximum social media impact
Before we can define goals and objectives for social media marketing, we need to understand our...
Navigating the potential risks of social media
In September 2023 Steven Murray, a Cheltenham-based solicitor and Partner at Harrison Clark...
Social Media Do’s and Don’ts
Let's start with a don't based on the cover slide of my presentation, delivered to members of the...
Customer Journey Mapping: What Is It, How Do You Do It and Why Is It Great For Social Media?
As part of an online event hosted in March 2023 I recorded a conversation with Jerry Angrave...