Generational labels have become popular ways to describe how different age groups interact with...
How Different Generations Engage with Social Media
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Luan Wise
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University......
Gift Guide for Social Media Managers
Are you a Social Media Manager looking to treat yourself to something that’s both enjoyable and...
Top Video Editing Tools for Social Media Managers
There's no doubt that video content is key right now. From long-form to short-form, on YouTube,...
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The...
Resources for Freelance Social Media Managers
As a freelance social media manager, staying organised, supported, and up-to-date with the latest...
Ten Podcasts Marketers Should Listen To
As marketers, keeping up with the latest trends, and tactics can feel like a full-time job. With...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What...
Thought Leadership and Personal Branding Using Social Media
Authenticity and expertise are essential on social media and thought leadership is key to...