‘Do I need a paid for LinkedIn account?’ is one of the most frequently asked questions I...
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Luan Wise
Generative AI Across Social Media Platforms in 2024
During our monthly social media update sessions we regularly share changes that involve AI. We...
Recruiting in the Digital Age: A Social Media Masterclass
On 5th June 2024, I delivered a Masterclass at the Global HR Summit in Istanbul. We explored the...
Social Media and Elections: Everything You Need To Know
Introduction to Social Media and Elections As the UK approaches a significant election on 4th...
Social Media Awards – Why You Should Consider Entering
I have had the privilege of being on the judging panel for many industry awards. It's exciting to...
The CAP Code: What is it and how to stop influencers breaking it
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator....
Marketing in 2024
To kick off the new year, Professor Laura Chamberlain and I hosted a LinkedIn Live discussion on...
Book Interview with Alex Gibson, 103.2 Dublin City FM
On Friday 15th December 2023, I spoke with Alex Gibson for his 'The Persuaders' show on 103.2...
Social Search: What Does This Mean For Marketers?
In a recent LinkedIn Live session, I had the privilege of discussing the surge of social search...
Social Media Algorithms Vs Audience Centricity
We’ve all heard, and likely tried to understand social media algorithms - but how far should we go...