Social media isnβt just a place to post updatesβitβs a dynamic space where cultural narratives can...
Bridging Generations: Using Cultural Insights for Social Media Success
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Luan Wise
How Different Generations Engage with Social Media
Generational labels have become popular ways to describe how different age groups interact with...
Looking Beyond X: Exploring Threads and Bluesky
A growing number of social media users seem to be on the hunt for alternatives to X (formerly...
Unleashing the Ripple Effect: Harnessing Social Media to Be a Force for Good
On Saturday 21st September 2024 I delivered the following talk as part of TEDxAston University......
From Likes to Loyalty: Using Social Media to Build Trust and Drive Sustainable Success
This post is based on a keynote delivered at the Global Marketing Summit, October 2024. The...
Questions to Ask When Creating Customer Personas
As social media marketers, we must grasp a crucial reality: we are not our target audience. What...
Thought Leadership and Personal Branding Using Social Media
Authenticity and expertise are essential on social media and thought leadership is key to...
Celebrate World Emoji Day: Enhance Your Social Media Content with Emojis! π
Welcome to World Emoji Day, 17th July 2024! ππΒ From expressing emotions to adding a human touch to...
One Year of Threads: A Look Back at Changes and Growth Since Launch
Did you join the rush to set up a new social media account 12 months ago? Have you been active, or...
Do you know what information you are sharing with your LinkedIn network?
Understanding the privacy and settings of your LinkedIn profile brings a new level of...