B2B Social Media Masterclass
Master the art of B2B social media marketing with proven tactics to drive awareness, engagement, and impact.
B2B buyers don’t make snap decisions—they move through a journey, from discovering your brand (awareness) to weighing their options (consideration) to making a purchase (conversion). If you’re not using social media to support each stage of this funnel, you could miss out on real business opportunities.
B2B marketing isn’t just about generating leads—it’s about earning trust, fostering connections, and guiding decision-makers through a complex process. While B2B social media differs from B2C, it’s not a separate playing field—it’s a space where thought leadership, engagement, and the right content can build credibility and drive real business impact. When used effectively, it becomes a powerful tool to influence, educate, and move prospects closer to conversion at every stage of the funnel. In this course, we’ll show you how to:
- Understand the role of social media in B2B marketing.
- Understand the 95:5 rule—why the majority of your audience isn’t ready to buy today and how to stay front of mind until they are.
- Understand the role of different platforms in B2B marketing.
- Explore best practices for harnessing employee advocacy and social selling.
This course will teach marketers how to turn social media into a high-performing channel that supports their business goals. You’ll learn how to tailor your approach for different platforms, create compelling content that speaks to different stages of the buyer’s journey, and use engagement tactics that drive meaningful interactions. From positioning your brand as an industry leader to integrating social into your broader sales & marketing approach, this session will give you the tools to make every post, comment, and message count.
By the end of this two-hour masterclass, you’ll have a clear roadmap for maximizing your social media presence in a way that generates leads, nurtures relationships, and creates opportunities. If you’re ready to stop guessing and start getting real results from your B2B social media efforts, this is the course for you.
