Instagram Masterclass: Driving Organic Reach and Engagement
With over 2 billion monthly active users, Instagram is no longer just a photo-sharing app – it’s an interactive ecosystem for businesses to connect with their audience in authentic ways. Instagram’s head, Adam Mosseri, promises that the focus in 2025 will remain on “creativity and connection,” making it an even more powerful tool for marketers seeking organic growth.
From the Feed and Stories to Reels, Broadcast Channels, and Instagram Lives, this course will equip you with the tools to build strong relationships with your audience and cultivate the ‘know, like, and trust’ factor essential for business success. It’s packed full of examples, top tips and best practice advice.
We will discuss:
• Master Instagram’s core features – Feed, Stories, and Reels for maximum organic reach.
• Engage with your audience – Learn how to leverage Instagram Lives, Broadcast Channels, and Collabs to build stronger connections.
• Run organic competitions to grow your audience and increase interaction.
• Optimize your Instagram profile for more effective lead generation and community-building.
This course will teach marketers how to effectively use Instagram’s key features – Feed, Stories, and Reels – to engage their audience and drive organic growth. You’ll learn how to optimize your profile, understand how to reach your target audience and use interactive features like polls and questions to build community.
You’ll discover how to create content that resonates, leverage Collab features to expand your reach, and use Instagram Insights to track and measure performance. This course is perfect for marketers looking to build trust, increase visibility, and achieve business growth on Instagram without relying on ads.
