Essential Guide to Paid Social Media Marketing
Join our Essential Guide to Paid Social Media Marketing online training to learn the fundamentals of advertising on social media platforms. Understand the key differences between organic and paid social media marketing, creative best practices and how to evaluate your approach and maximise your return on investment.
Acquire the essential skills and knowledge to manage and analyse the impact of social media campaigns on popular platforms such as Meta (Facebook and Instagram), LinkedIn, and TikTok. Understand the nuances of each platform’s advertising tools and the different types of audiences they attract and advertising styles.
Boost your approach to reach new audiences and increase engagement through better targeted campaigns. Understand the basics of a social media marketing funnel to attract and nurture and convert audiences into customers. Learn to identify your objectives, position your ads and set key performance indicators (KPIs) for effective measurement.
In this interactive course, you will learn from practical examples and case studies of effective campaigns to grow awareness, drive website traffic and increase engagement.
- Understand the marketing funnel and how to plan your social media advertising campaigns
- Identify the different advertising objectives and which ones to choose when running a campaign
- Understand how to identify relevant target audiences
- Learn best practices for creatives and copy: anatomy of a performing ad
- Understand budgeting and how to set key performance indicators (KPIs) for your campaign
- Learn how to monitor, measure, and adjust your campaigns based on performance
- Make a case for your campaign through ROI and ROAS