Taking the guesswork out of social media 

Welcome to my growing collection of books, designed to help you navigate the world of social media marketing.

Relax! It’s Only Social Media – A straightforward guide for business professionals to harness social networking effectively, published in 2016.

Planning for Success – A practical manual for setting and achieving social media goals, ideal for early career marketers. Published in October 2023.

Relax! represents a collection of my knowledge from 2016. Some of it is outdated (for example mentions of Google+), however most of it is still valid. Planning for Success is an update – but it became so much more than a second version of Relax!, hence the new title. It embodies many hours of learning through working with clients, conducting training courses, and immersing myself in reading and observation. It includes insights from research conducted in collaboration with Professor Laura Chamberlain, Warwick Business School. Both of these books have been self-published, and both have been awarded a National Indie Excellence Award.

Social Media for Work – Part of the Bloomsbury Essentials series, offering guidance on maintaining professional online etiquette, published in December 2023.

Smart Social Media – Published by Bloomsbury, September 2024. This book focuses on growing your business through strategic social media marketing.

The Future of Charity Marketing – Published by Routledge, November 2024. This book is a collection of works by academics and practitioners. Edited by Sarah-Louise Mitchell and Fran Hyde. I authored Chapter 5 – Navigating uncertainty: social media marketing in an ever-changing landscape.

I am currently working on a new manuscript with Dr Tom Bowden-Green showcasing how psychological theories are applied through modern marketing techniques. Scheduled for release, end of 2025 (published by Routledge)

You can find out more about each book via the links below.