Snapchat Introduces a Unified Monetization Program for Creators

Dec 16, 2024

Snapchat

Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs.

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Snapchat Announces First ‘Sponsored Snap’ Campaign

Snapchat Announces First ‘Sponsored Snap’ Campaign

After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...

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