TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear.
Source: Social Media Today TikTok has added an alt text option for still image posts as another means to maximize accessibility and engagement in the app. Continue reading
Source: Social Media Today TikTok’s looking to help creators engage with their friends during their livestreams, via a new option that will highlight comments from your chosen profiles in-stream. Continue reading
Source: Techcrunch As TikTok’s fate in the United States remains uncertain, the tech giant has quietly started testing a new “TikTok for Artists” insights platform that is designed to help artists build their careers, the company confirmed to TechCrunch. ...