It seems that adoption of ByteDance’s Instagram-like “Lemon8” app is stalling, with the company now looking to use TikTok to boost Lemon8 sign-ups.
TikTok Provides an Overview of Its New Brand Consideration Ads
Source: Social Media Today TikTok recently launched its new Brand Consideration ads, which enable advertisers to target different audience sub-segments based on where people are in the purchase journey. Continue reading