Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app.
Snapchat Introduces a Unified Monetization Program for Creators
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Continue...