As part of its continued work to get its ad business back on track, Snapchat has today announced a range of new partnerships with third party data tools and ad platforms, in order to help ad partners make the most of their Snapchat campaigns.
Snapchat Introduces a Unified Monetization Program for Creators
Snapchat is introducing a revamped, unified monetization program for creators. The new program will reward creators for content posted to Stories and Spotlight, its TikTok copycat. Previously, Snapchat monetized these two formats through separate programs. Continue...