TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion

Wanna’ know why TikTok has been such a hit with users, and why it was able to so quickly catch up with, and even supersede Instagram in many respects? Continue reading

TikTok continues to ramp up its in-stream shopping push, with the platform now offering TikTok Shop credits to users for inviting friends to join the app, and for using the app themselves. Continue reading

TikTok’s revised shopping push in Europe has now been activated, with the platform launching TikTok Shop in Spain as the first step of its broader eCommerce expansion. Continue reading