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Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
How to set up Google Alerts and Feedly (RSS Reader)
If you're constantly looking for news to help you monitor conversations about your business, your products, your people and competitors - then why not set up Google Alerts, and let all the information come to you? Google Alerts is a free 'content change detection and...
LinkedIn Changes in 2022
In October 2022, LinkedIn reported record levels of engagement for the 16th quarter in a row. With more than 850 million members in 200 countries and regions worldwide, the business-focused social media platform continues to grow and add new features for its users....
When is the best time to post content on social media?
When it comes to social media, there are so many questions – and rarely a definitive answer. A question I hear all the time is ‘When is the best time to post content on social media?’ My answer is; it depends! It depends on the platform, your audience,...
University Clearing Social Media Campaigns 2022
Every year, in mid-August, Universities across the UK ramp up their marketing to prepare for A Level Results Day. This year, A Level Results Day was on Thursday 18th August and UK universities did not disappoint on social media. As expected, most universities focused...
What is the difference between a personal and business account on TikTok?
Initially launched in 2016, the rise of TikTok has been phenomenal, helped by a surge of users during the Covid-19 pandemic when people were in lockdown. According to Statista, TikTok saw 180% growth among the 15-25 age group during this time. In September 2021 TikTok...
Social media and GDPR
Disclaimer: GDPR is a very large and complex piece of legislation, and I am not a legal practitioner. The following information has been reviewed by a legal strategist and this blog has been updated, December 2024. You should seek your own legal counsel for any...