Careers Advice | Find Your Perfect Job
Working in Social Media
Welcome to The Lighthouse Careers Centre – Your beacon for discovering new opportunities in social media.
Whether you’re exploring a new role, looking to find top talent, or someone eager to glean insights into the real world of social media marketing, you’ve arrived at the right destination.
The careers blog is packed with advice for both job seekers and recruiters. Delve into expert CV and application advice, interviewing and interviewer tips plus exclusive insights from seasoned social media managers providing a behind-the-scenes look into the roles and responsibilities of this dynamic field.
How to use LinkedIn ads to reach your target audience
This blog first appeared on Social Media Examiner. Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn...
How to use LinkedIn for competitor research
This blog post first appeared on Social Media Examiner. Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors...
How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
This article first appeared on Social Media Examiner, 29 January 2020. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include: Who viewed your...
How to use social media when you’re attending an event
Guest blog for Social Media Week Bristol When you’ve decided to invest your time in attending an event, it’s important to maximise every opportunity you can to get the most out of it. For starters, why not let your network know that you’ve booked your place....
How to use awareness days for great social media content
Awareness days, weeks or months are set up by individuals and organisations to mark an occasion or to raise money for a charity/cause. There’s an awareness day for anything and everything you could possibly think of (and many you could not even imagine), from health...
How to use Facebook Groups to grow your business
There are four key elements to Facebook: a personal profile, a business page, Groups and Messenger. While Facebook Pages allow you to post content to keep your audience interested in your business, to successfully grow your business on Facebook you should also take a...