Keywords have been an important factor in online marketing for a number of years. Anyone with a website will be familiar with Search Engine...
The importance of keywords for social media
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Social Media Tips
How to get the most from your Social Media channels.
Multiple Twitter Accounts – Do You Really Need Them?
In training sessions or presentations, people often ask me whether it’s acceptable to have multiple accounts on a single social media platform. The...
What’s the point of a LinkedIn company page?
LinkedIn Company Pages. Yes, all business should have one... but they also need to understand and define their role for doing so. I see just...
How 120 characters can make an impact!
My number one tip for improving a LinkedIn profile, is to take a good look at your headline. You've got 120 characters that need to work hard, get...
Why I switch LinkedIn endorsements off!
LinkedIn Skills and Endorsements - by the far the biggest subject discussion in any LinkedIn seminar or in-house training session! LinkedIn...
The only way to make connections on LinkedIn
I really value the connections in my network. I rarely add anyone that I haven’t met face-to-face or had ongoing dialogue with via...
Don’t let social media replace face-to-face conversation
Before the internet we wrote letters, made phone calls and met people face-to-face. Things move on, and at a rapid pace. Don’t get me...
Engaging with your Social Media Audience
Guest blog featured on Business2Community, October 2013: Engaging with your Social Media Audience Social media is all about...
Finding your influencers
Guest blog for Marketing Donut, October 2013 Recommendations are a vital part of finding answers. We all have people we turn to when...