YouTube strategy and tactics for comms pros
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In this class, we’ll cover the fundamentals of using YouTube, including understanding various video formats like long-form content, Shorts, and live streams.
You’ll learn how to optimise your channel and integrate video into your comms plans.
Join us for a 90-minute workshop on leveraging YouTube to effectively reach and engage your audience.
- Understand video formats: explore the different video formats available on YouTube—long-form, Shorts, and live streams—and how each can serve your communication goals.
- Develop your channel: learn the best tips and tricks for optimising your YouTube channel
- Use YouTube analytics: gain insights into how to use YouTube analytics to measure performance, track viewer engagement, and refine your communication strategies.