Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers

Dec 13, 2023

Snapchat

Snapchat has announced some new generative AI additions for Snapchat+, its paid subscription package, which is now up to 7 million paying members, up from 5 million just three months ago.

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Snapchat Announces First ‘Sponsored Snap’ Campaign

Snapchat Announces First ‘Sponsored Snap’ Campaign

After announcing Sponsored Snaps back in September, which will be the first Snapchat ad type that gets directly inserted into user inboxes, Snap has now announced its initial Sponsored Snap campaign, with a DM video message going out to all U.S. Snap users aged 18+ to...

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