B2B Foundations: Social Media Marketing – Online Training Course
Social Media Training for Businesses
I have been a LinkedIn Learning course instructor since 2017, working with a global production team to produce online learning courses.
If you want to learn how to harness social media and how that works within the B2B arena, then this social media training course if for you.
Studies show that many companies consult social media to research the products and services they need to run their businesses.
Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers.
Discover how to understand and communicate with the business buyer. Learn about the buying process, social selling, and what great B2B social media content looks like.
Explore the benefits of four major platforms: LinkedIn, Twitter, Facebook, and Instagram. Luan also shares tips for creating a social media policy for your organization, and measuring your success.
What is LinkedIn Learning?
LinkedIn Learning is an online learning platform that enables professionals to achieve their career objectives and aspirations by acquiring new skills or prop up existing ones through a self-paced learning experience.
Lynda.com, an industry leader in online education was co-founded in 1995 by Lynda Weinman and Bruce Heavin. LinkedIn acquired Lynda.com in April 2015 at the cost of $1.5 billion. In September 2016 LinkedIn incorporated Lynda.com courses into the LinkedIn platform, as ‘LinkedIn Learning’.
The online library of 10,000+ courses is updated weekly and cover a wide range of business, creative and technical topics from leadership to coding.
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How do I access LinkedIn Learning?
With a LinkedIn Learning subscription, you can develop your skills, get recommendations for courses based on your interests, and add completed courses to your LinkedIn profile.
Subscriptions can be purchased monthly, or annually.
To find out more about the other benefits of a premium subscription, read this blog.
To get started, you can enjoy a one-month free trial via this link (don’t forget to cancel it before your free trial ends).
What does it mean to be a LinkedIn Learning Course Instructor?
LinkedIn Learning Course Instructors are subject matter experts, selected to work in partnership with LinkedIn’s global team of content directors, producers and editors to develop, write and record courses to go in the library.
I shared my experiences as a LinkedIn Learning course instructor, here.